Effective Sponsorship Proposals
Correct initial preparation of the sponsorship proposal ultimately saves a great deal of your time and money and that of the sponsors, some of whom are sent up to 5000 proposals a year. The process of systematically listing and describing what’s on offer often reveals that you have more assets to sell than perhaps first thought. This array of assets is then organised and packaged ready for the most relevant ones to be shown to a particular sponsor according to his or her needs.
Our experience in providing creative sponsorship ideas relevant to the brand or industry in question is the key in making a proposal stand out from the crowd.
The sponsorship proposal is the first stage in showing the respect for the sponsor and creativity that characterises really good sponsorships, and almost always the act of creating a successful proposal also forces a convincing expression of the sponsorship's audience, values and attributes. To get through to this first stage we can run your proposal, (preferably one aimed at a specific company) through a set Checklist organised under the headings that sponsors expect to see.
Selling Sponsorship
We also use our experience to identify and suggest potential sponsors. Sometimes we also go on to act as consultants through selling and signing the sponsorship to successfully servicing and then renewing the sponsorship.
Sponsors welcome better sponsorship proposals and say:
“We get inundated with opportunities…..People come to us and say ‘here’s how much we want’…. Nine times out of ten their pitch will fall on deaf ears. They haven’t done their homework and are just out there selling their thing without taking the time to think how it might suit us.” Tony Ponturo Global VP Sports Marketing Anheuser-Busch.
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